Corporate identity is the reflection of the whole organization. It shows the caliber of your company to the clients in an aim to earn their trust and patronage. Positive corporate identity is very essential to the success of the company.
What really is Corporate Identity?
The company’s corporate identity is the sum of everything in it. “What the company does” “its manner of doing” and other ‘factors’ determine corporate identity. Every business institution has its own identity. In short it is something that separates the company from other companies.
To be successful, a company needs to cultivate its own corporate identity so that they can leave a lasting positive impression on the customers and other investors to ensure its success.
Corporate identity can be a character envisioned by the company which can be attained through careful planning, structuring and implementation. An organization that engineers its own identity knows the importance of a positive image to attract customers and investors.
Company Logos:
Having a company logo is one of the most effective ways of establishing corporate identity. Of course the logo should be in relation with what the company is all about.
A computer learning institute should have a logo representing computers, such as monitors, CPUs, keyboard etc. Shipping companies often add horizontal lines to their logo signifying speed. Music stores usually have logo with musical instruments in it.
Company Logos are graphical representations used to advertise your service. It should be easy to be seen and understood. Be original, since logos represent your company it is not advisable to create a logo based on other company logos.
Implementing Corporate Identity:
To be successful in building a company identity, a company must implement the identity throughout the organization. The company must set standards, maybe a list of values and policies to transform the corporation into the company they envisioned.
For example a hotel wants to be known for excellence in service and hospitality. The hotel should invest in the meticulous screening of the staffs as well as the training. Staffs should be trained both in skills and attitude to provide the quality of service the hotel wants to achieve.
Consistency in the projection of corporate identity
When a company decides to strongly establish its own identity, it must be consistent in every aspect. Consistency plays an important role as it would tell clients that the company can deliver their service with the same quality every time.
For example: a pizza restaurant presents its name with the tagline “always on time”.
Of course the company will live up to that tagline as their customers would expect that from them. It is a gamble: Comply and satisfy the customers, and you will gain their support and patronage; if not you will earn a bad reputation.
The pizza company should strictly implement the “Always on time” tag line to their delivery parameter.
Companies who implement a well planned and consistent identity program will have an edge over others who do not. It is like building a good impression on clients, once you have established a certain kind of trust all you have to do is maintain it.
E. Linares is Chief Visionary Architect at Commercial Magnet:: the new face of the online lending marketplace where borrowers and lenders connect. CommercialMagnet.com is the entrepreneurial platform taking business owners from start to funding. Find out how a Venture Capital Loans or Commercial Loans can help fuel your business at http://www.commercialmagnet.com.