Here’s how I got the idea to start a business selling golf equipment.
I’m an internet marketer, operating various types of business websites. Before I start a business website, I search online for a topical subject. The best way to do that is search all the online news. My latest website sells golf equipment. It went live in February 2009.
During 2008 I was searching all the online news. I found one particular news headline to be interesting. An American billionaire had submitted planning application to build a golf links course and leisure resort in Balmedie, Scotland. His intention is to build the best golf resort in the world on 800 acres of sand dunes, stretching 2.5 miles along the coast. The cost is an estimated US$2Billion!
Next, I did a search on this American billionaire to find out if he would have a serious desire to spend US$2Billion on a golf course in Scotland. I found out that his mother was born in north Scotland. When she was 21 years old, she went to America to live. She later married an American business man and they had a son, who became a billionaire.
I then searched to see what interest golfers would have with Scotland. I found out that there is general agreement among historians and golf fans alike that the Scots were the first golfers who became addicted to the sport. On March 6 in the year 1457, James II of Scotland banned golf in an act of Parliament. Scotland is also a great tourist country, attracting thousands of visitors from America and many other countries.
A further search revealed that St Andrews Links is situated in Fife, Scotland, and is known all over the world as the Home of Golf. The American golfer, Jack Nicklaus, who won the Open Championship there in 1970 and 1978, once said: “If a golfer is to be remembered he must win The Open at St Andrews”
My next step was to use my keyword research tool to find out if golf is a popular search term. Satisfied that it is, I then looked up “golf equipment” and discovered another popular search term.
I was now sure that the American billionaire certainly intended to build a golf course at Balmedie. My next step was to buy domain names with the theme, “Balmedie”, “golf”, “course” and “resort”. The first domain name I wanted was already gone! Someone else was doing their business research a bit quicker than me. However, I obtained other similar domain names. And the one I use for my new website is probably better for SEO purposes.
The American billionaire began building his golf resort in February 2009. It is expected to take about three years to complete.
Robert McMurtrie looking at golf equipment