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Depending on how long you have been in business and in sales, you may be very familiar with the term network marketing. While it has been used extensively on the internet and for building internet business, network marketing has been around since the early days of door-to-door selling and perhaps even longer. However, while internet marketing is extremely effective when building a successful network marketing business, because it means more customers and higher revenues with less effort and less wasted time.

Network marketing functions on the premise that, if you just reach enough people, some of them will buy. Attraction marketing, on the other hand, says don’t bother people who aren’t already inclined to buy anyway, just focus on those who already have an interest in the good or service you are providing.

Network marketing starts you off with making a list of everyone you know and approaching them first to both find buyers and to mine them for additional potential customers (”Can you give me the names of five friends that I could share this amazing product with?” should sound familiar). Lets flip it around and attract, focusing on you establishing yourself as a credible, reliable individual with information, services, or products that meet the needs of those who seek you out.

Network marketing tends to rely on high-pressure “make a decision now” sales tactics that leave your potential customers feeling forced into buying something and making a conscious decision to avoid you in the future. Attraction marketing focuses on providing a pleasant experience for customers and potential customers, making them want to come back again and again to repeat the experience.

Probably the most important difference, however, between the two is the potential conversion rate. Conversion rate, in internet marketing terms, refers to the number of people who visit your site whom you are able to “convert” into buying customers. The higher your conversion rate, the more effectively you are spending your time and the higher your revenues should be.

With traditional network marketing, you are spending a lot of time trying to convince people to buy into your product or service who had never contemplated making the purchase to begin with. The gap between yes and no (assuming all customers start at no and you have to move them to yes) is extremely wide. Wouldn’t you rather have a filter that goes through your contacts, allowing you to spend more of your time with the people you want to hear what you have to say? You are selling to people who already want what you have, making the gap between yes and no that much narrower.

Measuring your conversion rates can help you understand the power of attraction marketing. You should be able to see remarkable differences between the conversion rates using the two types; whether you measure by products sold from those who click on banner ads or the number of members who join your site after visiting your splash page, this will make a significant difference in your ability to acquire and maintain customers.

E.J. Saunders coaches on how to build a successful network marketing business through attraction marketing on the internet.For more information visit:
http://www.mymlmstrategies.com

Always wanted to break into real estate? For better or worse, real estate is an industry with an extreme case of “it’s not what you know it’s who you know,” which can be bad news if you’re an outsider looking in, but fear not! The good news is that, because it’s such a network-dependent industry, it’s extremely easy to network.

There’s a checklist of people you need to be friendly with, and to get to them, you should start with making friends with your competition: fellow real estate investors. These are easy to meet, as you can join a real estate investment club (see the Resource Box for a directory of them) and take a few investors out for food or drinks after club meetings to make friends and pick their brains. Don’t worry, most real estate investors are more than happy to tell you about who their lender is, but don’t expect them to give away their bird dogs.

Check 1: Small, Local Banks
Local banks are small enough to be flexible with their lending, and to be accessible for relationship-building. While the big boys might disqualify you because your loan doesn’t fit into some mathematical formula, local banks will hear you out and evaluate your loan individually. Finally, they’re still relatively inexpensive, and will generally make both short-term and permanent loans.

Check 2: Hard Money Lenders
Hard money lenders are expensive, so don’t be surprised to pay 15% interest and 5 points. But they’re extremely fast and flexible, and can sometimes close as quickly as a few days, which is often what you’ll need. Finally, they are generally collateral-based lenders, which means they may overlook your bad credit or stated income as long as the loan-to-value (LTV) ratio is low enough.

Check 3: Appraisers
Become friendly with at least one appraiser, as appraising is extremely subjective and appraisers have a lot of flexibility on their final value estimate. It helps to have them on your side, and at the very least they might cut you a break on cost if you’re drinking buddies.

Check 4: Real Estate Agents
Real estate agents can refer deals your way before they go live on MLS, as many would rather make a few phone calls to sell a house quickly than go through the trouble of entering the information, waiting for phone calls, putting up signs, holding open houses, etc. Further, they can help give you a good sense of values and neighborhood trends, which makes them a great addition to your network.

Check 5: Lead Paint Inspectors
Another contact you’ll need to be friendly with are lead paint inspectors, as they can walk through your rental property before testing it, and before a single application comes in. They’ll tell you what needs to be fixed before wasting your money, so that when they do the real test, you pass the first time through.

Check 6: Wholesalers
Wholesalers would sell ice to their Eskimo mothers, so don’t count on any favors from them, no matter how friendly you become. That said, you still need to know them, because you can score excellent deals from them, IF you do your homework, and IF you negotiate aggressively with them.

Check 7: Contractors & Handymen
These are the hardest people to work with, for a variety of reasons, but mostly because there are so many crooked and/or incapable ones out there. Ask a LOT of questions when you meet them, and walk through houses that they’re currently working on to get a sense for their work. But the most important rule with contractors is to only use ones that have been referred to you by fellow real estate investors that you trust.

Most people consider this kind of networking ancillary to their main business, but in real estate, it IS the main business. These are the people who will provide you with leads, and with the services you need, so build these relationships carefully, and remember that they are what make your success possible.

Kevin Kiene is a successful landlord who manages a website for landlords and real estate investors called EZ Landlord Forms, that offers rental forms (such as a free rental application), online property management software, and a directory of real estate investment clubs.

Network marketing is a business style that literally allows you to network with other business owners, attract new people to the network, share ideas, mentor new business owners, and help each other build successful businesses. Network marketing has been around for a very long time, but the internet has made it a more powerful business design than ever, with a global reach that was nearly impossible even two decades ago.

Network marketing allows you to own your own business while still being supported by others in the industry (those who introduced you to the business) and the basis of the business is that as you are building your business, you are also giving others the opportunity to join the network and achieve the same freedom as you by owning their own business. The success of each individual contributes to the success of everyone, so rather than being a cutthroat industry, it promotes social connection in a supportive environment.

If you are just getting into network marketing, expect it to take some time to be successful enough to leave the corporate world behind you. Expect to have to work while you build your business, and be prepared to spend 10-20 hours a week in building your business if you want it to be able to support you without relying on your corporate income.

Network marketing used to rely on word of mouth advertising. You would introduce the business to friends and family, who would introduce it to their friends and families and so on. If anything, the internet makes network marketing rely even more on word of mouth marketing it’s just that, now, the word of mouth advertising grows exponentially. Instead of talking to one person or a small group at a time, you can have multiple internet tools working for you. Some of these tools include banner ads, blogs, collaborative technologies like Facebook and MySpace, Google adwords, pay-per-click advertising, and internet websites.

With more than one billion people using the internet, the potential to build a large network is unlimited. The internet allows you to work from home, on your own schedule, with extremely low costs of doing business. Other than an internet connection and a good web hosting service, your costs are minimal, meaning your advertising and marketing budget stretches further and reaches more people.

Because the internet allows you to expand your network quickly, it is important that you plan well from the very beginning. Make sure you have an image and brand identity that work for you; establish yourself as a credible businessperson through regular blogging efforts. Be a true presence on the web and within your industry. If you don’t understand the tools that are available to you, educate yourself. Buy an ebook, hire a consultant, contract with a professional writer to provide content. Remember that everything you do on the internet has a lasting and profound affect on the success of your business, so approach it with the seriousness, professionalism, and enthusiasm that will bring you success.

E.J. Saunders will help you to build a network marketing business online. For more information about how to build your business visit: http://www.mymlmstrategies.com

Attraction marketing is an advertising concept that takes online advertising for your network marketing business and refines it into the most powerful advertising strategy network marketing professionals have available in their arsenal. This concept allows you as a network marketer to reach out to more people more quickly, all of whom already have a genuine interest in what you have to offer.

Attraction marketing is aptly named, because the marketing concept is based on your ability to attract lucrative prospects to you rather than you having to seek prospects. It takes finesse and dedication to make online marketing work for you; the way you approach your prospects and the image you build online can make the difference between the person simply being a visitor to your website or becoming a member of your downline.

It all starts with the first contact you have with a potential lead. Do you jump right in with the hard sell and put the pressure on? “If you don’t join now, you’ll never get anywhere!” No! In fact, consider this process to be more like a long courtship. It’s okay if it takes time to woo your visitor into believing in and joining your network, because you want to make sure you’ll both be happy in the relationship for a very long time.

Your approach should be all about providing a positive experience for your visitors, because even if they do not end up joining your business, they might know five, ten, or twenty people who will and they won’t recommend those people if they don’t trust you. If you appear to be credible, professional, approachable, and available, you’ll attract more people than if you behave as though the world will end tomorrow if someone doesn’t sign up now.

There are two secrets to effective attraction marketing:

1.Make yourself an indispensable leader in your industry. Blog, write articles, attend and give webinars, post video trainings on YouTube, join social networking sites, and chat with people online. Establish yourself as a formidable, credible, not to be ignored presence on the web, but more of the “go to” person in your field.

2.Use the power of the internet to make sure you don’t miss a single possible lead. Attraction marketing is all about drawing pre-qualified, already enthusiastic prospects to you (in other words, the sales process is half way done because these people already want what you are offering). In order to reach out to these people, you somehow need to be able to capture their contact information.

Give away a free newsletter, offer trial memberships on your website, and invite people to subscribe to your blog and then follow through and offer relevant, useful information through these sources. You will have the opportunity to prove that you deliver as promised and that there is more to gain by continued association with you.

Attraction marketing is a powerful concept that allows network marketers to reach unlimited numbers of customers without regard for time differences, geographical challenges, or even language barriers.

Attraction marketing opens up the world to the opportunities you offer and can grow your business to phenomenal levels.

E.J. Saunders coaches people on how to build a network marketing business on the internet. For more information visit: http://www.mymlmstrategies.com

Network marketing is a marketing concept that was developed over a century ago with the inception of door-to-door and multi-level marketing. The concept has evolved over time and has been adapted specifically for use on the internet. The advantage of network marketing on the internet is that your ability to network, to reach people nearly anywhere in the world, is virtually limitless.

Network marketing requires a great deal of tenacity and dedication; it also requires a mindset that nearly anyone you know or meet, that anyone with whom come into contact is a potential customer. Because everywhere you go and everyone you greet are potential business opportunities, being prepared at all times has traditionally been very important for network marketing.

On the internet, your potential customers can’t see you, but that doesn’t mean your image is not important. In fact, your virtual image, presence, and identity are even more important than ever, especially in network marketing.

Internet image. In the offline world, people buy from people they trust. They put their trust in people who give them the right feeling. When they meet with the seller or walk into a store, their instincts guide them as much as anything else does into being a customer. On the internet, your customer’s first impression of you is likely to be a landing page, splash page, home page, or banner ad. Your words and brand are your image, so it is critical that the words you and the image you portray exude confidence, reliability, and legitimacy.

Presence. Run a search on nearly any topic and you’ll get a list of thousands to millions of website choices to go to. How do you get your customers to come to you? Primarily, it’s by being at the top of the list. It’s no different from yellow page ads. Why are there so many businesses in each category that start with A, AA, or AAA? Because yellow pages are listed alphabetically. On search engines, it’s much more complicated, but the idea is the same: you want to be that AAA listing. Search engine optimization is a primary function of network marketing. You have to draw your customers to you by layering your website with topical, relevant, well-written information.

Identity. Building relationships with people through network marketing requires you to be approachable, believable, and credible. You have to establish yourself as an expert in your given field. The best way to do this is through blogging. By developing a blog and blogging regularly, potential customers will get to know you, come to understand your depth of knowledge, and recognize you as a credible source.

Network marketing requires a mindset completely unlike that of the typical corporate or government employee. You literally are what you sell. You have to have enthusiasm, faith, dedication, and optimism. You have to be willing to change from “do the least possible for the paycheck” to “the more I do, the more I earn.” With that attitude, the sky really is the limit.

E.J. coaches people on how to build a network marketing business on the internet. For more information visit: http://www.mymlmstrategies.com

The state of the economy in the United States makes most people tremble right now. If you’re close to retirement, the idea of retiring seems much more distant right now. If you’re just out of college, the possibility of ever finding a job seems dismal.

The economy is at the worst state it has ever been in since the Great Depression, and at the rate things are going, it will get as bad if not worse than that period of time. However, even with unemployment rates skyrocketing, industries and businesses failing, layoffs in the hundreds of thousands, and more of the middle class sinking into poverty, there is one industry that is still growing by leaps and bounds: the e-commerce industry.

The internet is flexible, individualized, and always available. Breaking into e-commerce, regardless of your network marketing niche, is inexpensive. In fact, if you don’t have a lot of money, you can even start for free. The best way to advertise your network marketing business online is to establish yourself as an internet presence. You can build a solid internet presence, identity, and image by blogging regularly and you can blog for free. Places like wordpress.com and blogspot.com allow anyone to create an account and build a blog. You can start right now promoting your network marketing company without getting dressed, leaving the house, or spending a dime.

As more and more people get laid off and get tired of the corporate run around they’ve been experiencing for the last decade, being treated like a piece of equipment that has outlived its usefulness, those people are going to be looking for different alternatives. Where are they going to look first? The internet! Whether potential customers are logging on to check their email or look for a new job, you can reach them with inexpensive banner advertising, free craigslist.org postings, and by placing ads on major employment sites.

People who have been through the ringer with corporate layoffs, watching CEOs cash in on million dollar bonuses while they apply for unemployment and food stamps are ready for and motivated to succeed with change. You can present them with an opportunity, and because the internet makes it so easy to be connected, you can offer even better training and support to your downline because you don’t have to try to coordinate schedules and meet in person. When someone joins your network, you can provide them with complete online training and support, allowing them the tools they need to be successful, which in turn brings you more success.

Most people see the state of the economy and the current fiscal crisis this country is experiencing as a negative; successful network marketers recognize the opportunity to create their own change in the world by introducing people to a way of life that allows them to celebrate leaving the corporate world and support themselves and their families with unlimited opportunities to grow their business and succeed. Their success, and yours, will be the real change that turns this country around economically.

EJ Saunders coaches people on how to grow a network marketing business online. For more information visit: http://www.mymlmstrategies.com

One of the great advantages of advertising your network marketing company online is that you are able to stretch your advertising budget so much further. When you use the internet to market yourself and your company, you reach more people in less time for considerably less money. One area of online marketing that is quite often overlooked is using collaborative technology. Collaborative technologies, or social networking websites, are amazing sources for network marketers, because of the immediate access you gain to large numbers of users. But the best thing of all about using this medium for your online marketing is that most social networking sites are free to join!

One of the most effective social networking sites on which you should be advertising your network marketing business is Facebook. Facebook is a powerful networking site, ranking in the top ten in internet traffic. One of the best things about Facebook is that as your list of friends grows, your access grows, because you can see each of your friends’ friend lists. The ability to reach out, connect, and share your vision grows exponentially.

MySpace is another extremely popular social networking site in which you can reach a broad spectrum of people in a short amount of time. MySpace and Facebook are entirely different, and your approaches on each should be specifically designed for the site you are using. MySpace typically gives you access to a younger, more internet savvy crowd while Facebook connects you with more entrepreneur/freelancer types.

There are several other social marketing sites out there, like hifive.com, friendster.com, tagged.com, linkdin.com, and gather.com. There are also specialty social networking sites that may dovetail with the type of network marketing industry you are in, making it an ideal place to reach out.

One of the most important things to consider when advertising through your social networking websites is etiquette. Do not use the sites as a way to spam people, hound them, harass them about your business, or annoy them. Do use the sites to provide valuable information (you can blog on MySpace and write “Notes” on Facebook) to potential customers and invite them to ask you questions, visit your website, read your blog, and join your network. Learn how to let the internet work for you and let the interested customers come to you.

Do not be afraid to try smaller sites. Yes, Facebook and MySpace are huge and represent great opportunities for expanding your business and reaching millions of new prospects, but sometimes the smaller sites offer advantages, too. On sites like hifive.com, which is still relatively new and small, your voice won’t be heard by as many, but it will be louder to those who are listening.

Remember, in the end, these are social networking sites. Be professional, provide value, and learn the sites well before jumping in and marketing heavily. The potential for the growth of your network marketing company is enormous, so be cautious use the tools at your disposal wisely.

Eric coaches people on how to build a network marketing business using the internet. For more information visit: http://www.mymlmstrategies.com

What is one of the most efficient octane-filled fuels that propel your joint venture? Enthusiasm! If you’re excited about the possibilities and potential of making more money, your JV partner will be too.

The psychology of business can be a real asset in helping you and your JV partner reach new heights with your joint venture. And enthusiasm is one of those psychological keys. Webster’s defines enthusiasm as:

- Strong excitement…inspiring zeal or fervor

Who wants to fail when inspired with zeal or fervor? With enthusiasm, you can make a new contact, sell more products, and even train employees to do better. And the best part of enthusiasm is that it is transferable.

So how do you transfer and build enthusiasm with your joint venture partner?

Inspire Motivation

Give yourself and your JV partners something to accomplish: a goal. A big one! Talk together and set a goal to earn a certain amount of revenue. It could be $2,000 or $2 million – whatever motivates you both to make it happen.

Your goal may not even be specifically revenue related. Your joint venture could be for the purpose of saving money on production or expenses. Even joining to save money falls to the bottom line and translates into more net income for you and your JV partner.

And don’t forget to reward yourselves. Part of motivation is enjoying a nice celebration when the goal is reached. Pop a bottle of wine. Take your JV partner to dinner at a nice restaurant (it’s tax deductible!). When you reward yourselves for a job well done, you set up a pattern of excitement and enthusiasm to reach the next goal.

Cultivate Trust

Trust can take a lot of effort on either part of you or your JV partner. If you truly feel you can trust your JV partner, tell them. A central part of motivation is the feeling of trust that someone has put into you. By telling your JV partner that you trust them, it gives them the incentive to do well and not let you down.

The Old Pat On The Back

Good old encouragement goes a long way. Find ways to encourage your JV partner. It could be by coming up with a creative idea. Even saying, “that’s a great idea” is a fabulous way to build enthusiasm in your joint venture.

And don’t forget to build enthusiasm by building teamwork. Talking together and getting excited about a big goal can really get the enthusiastic juices flowing.

Sometimes your joint venture partner may just need a little encouragement due to a setback. Tell your partner the setback doesn’t mean failure. Tell them, “We can do it!” This kind of pat on the back can help your JV partner get back on track and running at full speed.

Your use of business psychology can have a tremendous effect on the people around you: your employees, your customers, and your joint venture partner. Enthusiasm is one of those positive psychology tricks that help reach a goal faster, produce more, sell more, and even just help people enjoy the job you’re doing.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free JV Wealth e-zine.

More and more people are suffering from economic setbacks and corporate layoffs. What is the solution for many of these people? They consider starting their own freelance business working from home.

Forming a home business has become as easy as pressing a few keystrokes and hanging out your virtual “shingle”. However, being in business for yourself is not so helpful if you can’t make the business come to you. That is why many home-based businesses thrive with joint venture partnerships.

What can a JV do for your home business? Here are some of the growth possibilities you could experience with your home business through joint ventures:

Internet Marketing

Marketing is one of the most grueling tasks for most home business entrepreneurs. You want to focus on doing the business you love, whether it be consulting on retirement investments, designing web sites, or working as a virtual assistant. Marketing means you have to make time in your schedule to generate the business that keeps you in business.

Thankfully, a joint venture can help. How? Look for a potential joint venture partner who specializes in Internet marketing. These kinds of specialists can help you gain customers or clients in some of the following ways:

Increased mailing list – Your marketing materials need to get into the hands of your potential customers. Whether it is email or regular mail, you want focused marketing material read by those who will most likely look to purchase your product or service. Signing up with a joint venture marketing specialist can help you get the leads you need to increase business.

Affiliates – Do you have a product or service that can be sold through affiliates? Using other websites or Internet marketers with high traffic sites may be a great way to increase income. Generally, you don’t have to pay for advertising space with an affiliate. Using affiliates means you agree to split a sale generated from an ad on an affiliate’s website. You get increased revenue and marketing from your affiliate, and they also receive a nice income from sharing their traffic numbers.

A joint venture with an affiliate is also great for your business due to credibility. A web site with high traffic and subscriber lists carries a lot of weight with its readers. If your affiliate recommends your product to millions of readers, just think what kind of sales that could generate.

Combine Talents, Products, or Services

Many home businesses are focused in a specific area of specialty. Bookkeeping, web design, or jewelry making are good examples. Why not join up with a partner and combine your talents to help create more business or make business easier? Trade your bookkeeping skills with a joint venture partner who can design an attractive and workable web site for your services.

Many home business owners think that online joint ventures are difficult. On the contrary, every other Internet or home business is looking to increase their sales, generate more revenue streams, and gain more clients or customers. With the right approach and proposition, you can help ease your marketing needs with an Internet joint venture.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free JV Wealth e-zine.

We have been stressing the potential overwhelming success of joint venture business. A successful JV is not one that is approached by all parties in a lazy fashion. Creativity and earnest work is essential in making a JV work for all parties.

However, joint ventures can be such a foreign business process for so many business owners and entrepreneurs. What are some fundamental strategies that make a JV work?

Cross Promote

When taking on a JV partner, don’t forget that you are depending on the other party to promote your business. Do the same for them! Cross promoting services and products is one of the key elements of a successful JV partnership.

How can you cross promote? Here is just a sample of ideas:

* Signs – Of course, posters or post cards promoting each other’s business is a great way to get your respective business seen by each other’s customers.

* Reduced Price – Agree with your JV partner to offer a special to customers who make a purchase. By bringing in a receipt or particular voucher, you and your JV partner might give reduced prices or a special promotion to that customer.

* Free Sample – Exchange with your JV partner a supply of samples to distribute to customers. Everyone likes something for free, and by introducing your customers to your JV partner’s product and vice versa, they may feel compelled to buy from you in the future.

Bundle Your Products Together

Bundling products or services is a great way to offer mutual customers a bargain. You always want to be sure that your JV partner does not overshadow your product or service. By using this type of strategy, you should recognize a complementary way that your products can be sold. For instance:

- Your nail business can offer a bundle with your JV partner’s hair styling shop.

- Your clothing boutique might offer a package deal for alterations at your JV partner’s store.

- Combine your JV partner’s balloons and flower business with your gift basket delivery operation.

Communicate and Cooperate

The most important successful JV strategy is to communicate with your partner and cooperate in a business-like manner. Too often joint venture attempts fail because one or both partners do not communicate their expectations to the other. When you and your potential JV partner start talking about a joint venture, discuss all the points in which you both want to succeed and what should be expected of each.

Further communication strategies:

* Write it down – Always, ALWAYS, write your joint venture agreement down so both parties have a copy. Whether you form a formal legal arrangement or just a simply list of expectations, having a written agreement helps dispel finger pointing if something goes wrong.

* Keep a positive attitude – In helping to make a successful joint venture partnership, it always helps to be cheerful and enthusiastic. But things do go wrong, and when they do, remember to keep a business-like demeanor. Avoid getting red-faced and angry. Stay cool and pleasant and you’ll find cooperation much more amiable.

* Talk about results – As the joint venture progresses, take time every so often to chat with your JV partner about how things are working out. Discuss how to make success even more successful. Or perhaps talk about disbanding the joint venture partnership if it isn’t working for one or both partners. Whatever the case may be, don’t be afraid to talk results with your partner.

Remember joint ventures are a two-way street between you and your JV partner. Keep the communication lines open, stay enthusiastic about your combined efforts, and you will surely see results.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free JV Wealth e-zine.