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Some people think marketing success is merely about applying consumer psychology. Others say it’s a rigorous mix of consumer psychology and testing. Still others swear it’s the persistent grunt work that creates marketing success.

What’s Happening

Marketing opportunities are now growing exponentially due to the internet. Experts emerge from their new-found discoveries. Their followers scurry close behind. And then everybody else wants to get on board. As these marketing success secrets reach the masses, newer approaches are being uncovered. And the cycle continues at an accelerated pace.

All these things can make for great fun, but if that’s all there is to it, even when brilliantly executed, something is deeply missing. Without drawing upon a core essence to apply these techniques, success is eluded, or short lived at best. And stress starts its merciless ravishing, destroying even the enjoyment of what has already been accomplished.

What’s Really Going On

The great marketers have “IT”. It may not always be visible, articulated or understood, but it’s felt nonetheless. Most of us, too, have experienced “IT” in one form or other:

* You know, that certain kick-start for an idea that comes out of no-where only when you’ve let go of needing it.

* Or it’s a barely contained joy of discovery, just bursting to be expressed.

* It sometimes shows up as a slow-burning passion that keeps you going in the thick of the battle.

* And it’s present when you deeply know all is well, regardless of what’s going on around you.

* It’s like true love. It’s always present, even in pleasure and in pain.

“IT” Factor

I call it the Spirit of Marketing. And it knows no bounds. For me, it’s a true measure of success. It enlivens me, sustains me and keeps me centered. In its presence I can fully enjoy the fruits of my marketing efforts. And in its absence I feel empty. It permeates every field of endeavour. At its core is the process of creating and sharing (or marketing) an idea, selling a product or rendering a service that didn’t exist in quite the same way before.

It’s truly an entrepreneurial thing, and there’s nothing like it! It’s the essence of creating something out of nothing. That’s fine you say, but how can YOU get some of it? Well, I’ve found a truly remarkable resource book to help me look inside my heart and find what I’m seeking to express (or market) in some way. I reference it often. The book is called Ancient Secrets of Success for Today’s World by Tulshi Sen.

How to Get “IT”

Sometimes when I’m stuck about something, I close my eyes, take a few deep breaths and open the book at a random page, and wherever my eyes fall on the page, I read. It’s uncanny how accurate the message is for that situation. Other times, when I just need to get centered again, I practice the secrets it contains. This is my true productivity resource.

Sources of inspiration can be found through several ways such as Journaling, a walk in nature, yoga, inspirational music and books. There’s no limit, really. I found it’s the willingness to surrender and refresh your mind, even for a few moments that makes the big difference in your level of creativity. The whole idea is to go back to your source of inspiration to refresh yourself. It really works.

May you find your own Spirit of Marketing Success!

Aditi Walsh is a conscious entrepreneur, helping people create and manifest their visions of success. She shares ideas and reviews of success principles, strategies and tools for the online entrepreneur at webmarketingrebel.com

Lead Generation is at the heart and soul of any business and it is no different with multifamily investing. Are you at a loss as to how to track down sellers of multifamily properties? There are five solid resources for finding motivated sellers. These five sources are direct mail, brokers, Loopnet, bird dogs and other venues.

Of these five resources, direct mail is the most effective technique. This simple technique involves mailing letters to owners of multifamily properties in your target area and asking them if they would be interested in selling.

The wonderful thing about this technique is that you can employ its use in other cities. If you are going on vacation, you can find all of the people in that city who own apartment complexes in your hometown and then send them a letter asking if they are dissatisfied with their multifamily property and let them know that you would like to buy it. Let them know when you will be in their city and when you would be able to meet them.

The second resource for finding motivated sellers is brokers. Probably the easiest method of finding brokers is through www.loopnet.com. You can get very specific about the type of property that you are looking for. You can enter a zip code with a price range and it will give you a list of all those properties that meet your criteria that are on the market.

When you are looking at the properties, some of them will have brokers. You can get the broker’s name and call him. Do not email the broker. If you are not going to even bother to pick up the phone to call then how serious are you? You should call the broker and say, “I saw your listing on www.loopnet.com. Can you tell me about it?”

After the broker tells you about it, then you say “that’s not exactly what I’m looking for. Let me tell you what I’m interested in.” Now you can tell him precisely what you are looking for. The more precise and the more knowledge you convey, the more confidence you will build in that broker that you are a serious buyer.

Loopnet is also a resource for finding motivated sellers. Once you find a multifamily property on Loopnet, you can call the seller up and negotiate. You can ask for the financial statements and see what is missing. If anything, Loopnet is a great place for you to “practice” negotiating with sellers.

The fourth resource for finding motivated sellers is the bird dog. The bird dog is someone who is out hunting deals. Their goal is to find something that looks like a deal and then they hand it to you to do the work. Bird dogs are informal brokers who scour the market for deals and then match the deals to buyers.
The fifth resource, “other”, is basically a catchall for all other types of resources in finding multifamily deals. A few of these resources are estate attorneys, Laundromat service operators, plumbers, property inspectors and insurance agents.

These five resources offer you great opportunities for attracting and getting in touch with sellers. If you utilize these resources you will have multitudes of potential sellers at your disposal.

Lance Edwards is living proof of his mantra that you don’t have to “graduate” from single family to multifamily – you can start with multifamily; using none of your own money and not dealing with tenants and toilets. For FREE information, visit http://www.ApartmentWealthMachine.com.

If you have a passion for writing, and if you have special knowledge that you think will be interesting to online users, you will stand great chances of making lots of money online by writing and publishing your own niche ebooks. Here’s how:

1. Sell ad spaces. You can add to your earnings from your ebook if you can sell ad spaces to marketers who are selling products that compliment your book topic.

Depending on the size of the ad and the projected sales of your ebook, you can charge up to $500 per ad. You can also use some of your own book space to promote your own products and services.

By doing so, you can increase your sales and revenue without bustin your budget from advertising costs. You just have to make sure that your creations will not look like yellow pages so you can avoid annoying your readers.

2. Sell your niche ebooks. This is the fastest way to generate income from your work.

You may write about topics that are extremely interesting to your potential clients, and promote your niche ebooks online using the most effective advertising tools that are available in the internet today.

You need to make sure you properly build-up your offerings by highlighting their features and benefits so you can make them more valuable to the eyes of your potential clients.

3. Use them as your traffic-generating tool. If you are a marketer, you must understand the importance of driving quality traffic to your website.

You can entice interested people to give you a visit by using your niche ebooks. How? You can send your niche ebooks for free to your potential clients. Load them up with valuable information that these people will find interesting.

When you are able to impress your readers and make them see that you are really good on what you do, you can be assured that they will flock your website in no time. Make sure that you post your site’s URL on every page of your ebooks to make it much easier for these people to give you a visit.

4. Use them on your list building campaigns. You’ll stand great chances of growing your ebusiness if you can effectively capture the email addresses of your potential clients.

You can boost your sign-up rate if you can reward these people with free niche ebooks that contain information that are relevant to their needs and demands.

Lewis Keller is an online marketing expert who teaches others how to build a six-figure a month business on the internet. Learn more about building your own internet business at http://www.InternetMoneyMakingClub.com

This question has come into everyone’s mind at one time or another.”How can I make money quickly?” Luckily for everyone who has ever had that question there is an answer! There are many different ways to make money fast online. Lets look through the various online categories and how to profit from them.

3 websites to make money online.

1. Associated Content.
2. Cash Crate.
3. Forum booster.

Let’s start with associated content. Associated content should be the first stop for those people who frequently ask themselves, how I could make money fast. Associated Content entails you writing content, which in other words for those who aren’t too familiar with the online language, content means articles. The articles don’t necessarily have to be very long, and can often be written very quickly if you’re familiar with the topic.

Associated Content requires that you write articles for them, they will pay you anywhere from $3 to $40 for your content.

A lot of the time however the bids people place on your content are for much less than $10. However, this is still a great way to make money online if you can type several articles per day. You may be surprised to see how easy it is to earn a part time income through writing for Associated Content.

The next site that we will talk about is Cash Crate. Cash Crate is a site that pays you to take surveys. They may pay anywhere from a dollar to possibly a hundred dollars – just for you to take a survey!

How good does that sound? The reason they pay you to complete surveys is that companies are willing to pay loads of cash for in-depth information from their consumers to find out exactly what they word on the street is about their product or services.

They even have a daily survey on the homepage that is guaranteed to make you some extra cash; the guaranteed survey on the homepage pays $0.80. It may not seem like much but do the math, over a 30 day time period. That is almost $30 extra dollars just for taking surveys.

Are you still asking yourself that question, how do I make money fast? Well if writing tons of articles and taking surveys doesn’t really sound like your cup of tea, there is always the alternative of Forum Booster.

Forum Booster is a website that pays you $0.10 for each post you make on a forum. This is great for those of you that would be searching and posting on forums either way, why not get paid for it? If you can post sixty posts in 1 hour, you can make $6, which is not that bad way to earn money online.

It may not be minimum wage, but you have the advantage of being in the comfort of your own home. You can be in your pajamas sipping coffee while working on posting on these forums. Each post should be a minimum of 12 words, which is not difficult to do at all.

Overall there are tons of ways to make money quickly online but these are just the tried and true and the best of the best.

Lewis Keller is an online marketing expert who teaches others how to build a six-figure a month business on the internet. Learn more about building your own internet business at http://www.InternetMoneyMakingClub.com

For a lot of us the word motivation is demotivating, something to be avoided, a cliche that has lost its power, and that turns people off.

However, on the other hand we are envious and desirous of the energy, enthusiasm and frequently the success of people who are, dare we say it, obviously incredibly highly motivated.

So what does motivation mean, and why is it important if at all?

The starting point must be, motivated toward what? To be motivated you must have goals, dreams or a vision that you aspire to. By having this you have a strong beginning, however we all know people who set goals, maybe even people we know very well, maybe even us, that too often don’t achieve them, whether out of apathy, laziness, giving up when the going gets tough or any one of a thousand other good reasons.

So what’s the difference between people who just do it, and people who intend to just do it, and would love to just do it, but never actually make it happen? Its in the reasons that you have and more importantly are aware of that make you burn to get it done, to enjoy the good life, to pay off your mortgage, to buy a Porsche or Ferrari or to set
up your own business.

Quite simply, the strength of your motivation is a direct result of how clear and compelling are your reasons for desiring to achieve your goals.

Here’s an example, we place a 20 foot walkway with no handrails between the roofs of two skyscapers in the heart of New York City. We go out onto the roof and I offer you 2 quid if you will walk across the walkway from one skyscaper to the next, and remember the gusting winds that can come from nowhere when you’re up that high.

The probability is that you’d tell me to get lost. Its a short walkway, but you perceive that the risk just isn’t worth the reward, and your motivation to accept my challenge is low to say the least.

Now we’ll change things a little. Same skyscaper, same walkway except that the second skyscraper is on fire. Oh, and your loved one, a child, wife, parent or friend is on the other side of the walkway and needs your help. Will you do it?

Do you need a little time to think about it? Usually not. You see the difference is you’re incredibly highly motivated to take immediate action to save that life fast, and you don’t need to think about it, even momentarily, because your reason is so, so strong. Talk about a time when you’re just going to do it, well this is it!

Next time you meet someone who is successful, healthy, happy, fit or talented ask him or her
what their reasons are, and you’ll get a much clearer read on what motivation actually means.

So that’s it. Discover your true reasons and create that life that you dream of.

Motivation, inspiration, desire, passion multiplied by the ability to get it done.

If this is what you’re looking for, if you would like more, check out our FREE Tips at http://www.LifeLastingSuccess.com

Gary McGeown
http://www.LifeLastingSuccess.com
+44 2837 528 632